From Sentiment to Survival: The Cultural Meaning of Choosing to Sell Gift Cards
Not long ago, selling a gift card carried a faint stigma. It seemed ungrateful, almost disrespectful — a rejection of the giver’s thoughtfulness. But in 2025, that stigma has largely dissolved. Instead, choosing to sell gift cards has become ordinary, a practice rooted in practicality, and a reflection of broader social and cultural changes. Gift…