Why Corporate Product Video Services Are a Must-Have for Launching New Products?
Launching a new product or a lineup for your company is no easy task, regardless of the sector. The product may be great, with killer features and, hours of research and development and multiple rounds of testing involved. However, the launch strategy has to be perfect. The competition is intense, and potential buyers are flooded with options, and they have short attention spans. Your product will get 8–10 seconds to capture someone’s interest before they scroll away. That is where corporate product videos step in!
A well-made and enticing corporate product video can capture their attention. Such a video can instantly communicate what your product does, why it matters, and how it fits into the lives of your target audience. It delivers information in a far more memorable and persuasive way than text.
The reality is that you do not have the time and expertise to create stunning, persuasive product videos for your brand. Therefore, you must hire a professional video production company to meet these needs.
- A compelling product video grabs the viewer’s attention in seconds
Today’s buyers are quick to scroll, swipe, and skip, often overlooking text. Videos help in grabbing attention, provided they are engaging. If the video is interesting, target viewers will see it and develop an interest in your product. To achieve the best results, you will need to hire a trusted and expert video production entity, such as Gorilla Creative.
- Videos help in simplifying complex topics
Some startups often come up with category-redefining products and services. These may include AI tools, blockchain services, robotics, SaaS platforms, fintech apps, and more. Explaining how these work on a website page is complex, and your target buyers hardly have the time to go through lengthy product manuals! Videos help simplify the complexity of such services and products. A well-made product video will help simplify things for your target buyers, grabbing their interest easily.
- Videos help build trust
A well-designed product video helps develop trust in the buyer’s mind, often at first glimpse. The look and feel of the video can impress them. You can show the sustainable manufacturing processes, quality checks, and other USP of your product vividly through such videos.
- It is the source of conversion
A compelling product video can help your brand increase conversions by a significant margin. This is because a video can show your product in action, help develop emotional connections, and quickly answer user queries. A good video doesn’t just look nice—it moves leads down the sales funnel.
- It sets the ground for real-life product launch
A product video released online before the real-world launch helps establish a solid foundation for your brand’s event. It helps generate a pre-release buzz among target buyers, both online and otherwise. It also gives your launch an edge in local PR, investor outreach, and community events.
Summing it up
The benefits of using a product video for your company are immense. It can be repurposed on various online channels, including social media. Helpful, informative videos can also help improve your site’s ranking. Ensure you hire a trusted and experienced video production company for the task.
