Gyaru Fashion Explained: The Ultimate Beginner’s Guide

Love bold, vibrant Japanese style? Gyaru is a must with fierce makeup, big hair, and fun outfits, it’s one of Japan’s most exciting fashion scenes. In this guide, we’ll dive into its backstory, break down the must-have elements, and show you how to pull off the look with confidence.

What is Gyaru Fashion?

Gyaru fashion burst onto the scene in the ’90s as a bold and rebellious style that is all about glam and attitude. The name ‘Gyaru’, a twist on ‘gal’, celebrates confident and expressive women.

History of Gyaru Fashion

The origins of Gyaru fashion can be traced back to Japan in the late 1990s. During this time, young women in Japan began rejecting traditional beauty standards and embracing Western influences. Inspired by Hollywood stars and American pop culture, these women created a fashion that was bold and expressive. Gyaru fashion quickly became a statement of youth rebellion and freedom.

Key Elements of Gyaru Fashion

To really understand Gyaru fashion, you need to know the key elements that make it stand out. These include

1. Accessories:

• Jewelry & Bags: Gyaru fashion loves accessories, especially chunky necklaces, emerald cut diamond earrings, and embellished bags. Bold, eye-catching jewelry is key to pulling off the glamorous Gyaru look. If you’re looking to accessorize your style, a wear felicity discount code can help you grab trendy pieces without spending a fortune

• Nail Art: Manicures are an essential part of Gyaru style, often adorned with rhinestones, glitter, and bold patterns. Nail art is an easy way to elevate the Gyaru look.

2. Makeup:

• Big Eyes: To make the eyes look bigger, many Gyaru girls wear circle lenses, colored contacts that give a wide eyed, doll like effect.
• Bold Eyeliner & Mascara: Thick eyeliner, heavy mascara, and false lashes are essential to achieving the dramatic “doll-like” look.

• Tanned Skin: A sun-kissed, tanned complexion is often a feature of Gyaru makeup. This look is achieved through makeup or tanning products.

• Vibrant Lips: Bright pinks, reds, and even darker shades are commonly worn in Gyaru fashion to complement the bold eye makeup.

3. Clothing:

• Feminine Touch: Think flirty skirts, cute dresses, and snug tops, usually styled with high heels or chunky platforms.

• Brand Influence: Popular Japanese brands like Shibuya 109 and Liz Lisa are known for their Gyaru fashion collections.

• Layering & Textures: Gyaru fashion loves to mix and match textures. You might see a combination of frilly skirts, leather jackets, and oversized accessories.

4. Hair: Bold and Beautiful

• Voluminous Hair: The most defining feature of Gyaru fashion is the hair. Expect lots of volume, curls, and waves. Many Gyaru girls wear hair extensions to create a fuller, more dramatic look.

• Hair Color: Gyaru hair pops with blonde, light brown, or pastel shades, bold colors that really turn heads.

• Accessories: Gyaru hairstyles often get a fun boost with cute add ons like ribbons, bows, or sparkly hair clips.

Substyles of Gyaru Fashion

Gyaru fashion is diverse, with various substyles that appeal to different tastes and personalities.

1. Hime Gyaru

• Hime Gyaru is a princess-inspired style featuring elegant dresses, soft curls, and delicate accessories like pearls and bows. It’s feminine, polished, and often has a vintage vibe.

2. Kogal

• Inspired by school uniforms, Kogal is a youthful and rebellious version of Gyaru fashion. It typically features short skirts, loose socks, and oversized blazers. It’s fun, casual, and very playful.

3. Ganguro

• Ganguro is one of the most extreme versions of Gyaru fashion. It’s known for its heavily tanned skin, bleach blonde hair, and striking white makeup around the eyes. Ganguro was at its peak in the early 2000s but is now more of a niche style.

4. Yamanba

• Yamanba is an avant-garde style of Gyaru fashion characterized by messy hair, clashing patterns, and over-the-top accessories. It’s bold, daring, and often seen as a more extreme take on Gyaru fashion.

How to Get Started with Gyaru Fashion

If you’re interested in trying Gyaru fashion, here are a few simple tips to help you get started:

• Start Small: Start small by experimenting with one element of Gyaru fashion, like bold makeup or a dramatic hairstyle, before going all in.

• Embrace Bold Makeup: Focus on the eyes by wearing circle lenses and adding layers of mascara and eyeliner. Don’t forget the bold lip color!

• Invest in Key Pieces: Look for clothing that fits the Gyaru style, like skirts, platform shoes, and trendy accessories.

Conclusion

Gyaru fashion is not just about looking good, it is a fearless way to show off your confidence and creativity. With dramatic makeup, big hair, and head turning outfits, it is all about showing off your unique vibe. Whether you’re drawn to the chic vibe of Hime Gyaru or the daring look of Ganguro, there’s a Gyaru style for every personality. Dive into the vibrant world of Gyaru fashion today!

1. Hair: Bold and Beautiful

• Voluminous Hair: The most defining feature of Gyaru fashion is the hair. Expect lots of volume, curls, and waves. Many Gyaru girls wear hair extensions to create a fuller, more dramatic look.

• Hair Color: Gyaru hair pops with blonde, light brown, or pastel shades, bold colors that really turn heads.

• Accessories: Gyaru hairstyles often get a fun boost with cute add ons like ribbons, bows, or sparkly hair clips.