Targeting an end consumer is different from reaching out to a B2B buyer, who first examines and compares their options before purchasing. Unfortunately, most marketing videos fail to facilitate this critical aspect. Most of them are passive content, which can be easily overlooked. Does it mean there is no way you can attract their attention? You can achieve this goal by finding a reliable video agency with a strong creative panache. What can they do? They can produce effective interactive videos that don’t just run in the background but engage your buyers’ minds. Today, many businesses are realizing the significance of this type of video content strategy and reaping benefits. Let’s learn about these videos more.
Interactive videos
Companies specializing in video production San Francisco can help you with interactive video ideas due to their creative acumen and skills. Hence, you can approach them for guidance. These videos are so-called because they contain quizzes, links, buttons, and other clickable elements, enabling viewers to take action and explore things. As they feel in control of the content flow, these buyers enjoy their journey with your video more, eventually leading them to build a rapport with your company. Depending on the video quality, you can attain various goals:
- Grab your buyer’s attention for a long time
- Receive more insightful information about them as they interact with the video, revealing clues about their interests or turn-offs
- Provide more information to the users through personalization, making even complex topics easy to understand
- Track the action taken in the interactive video to obtain details about conversions, completion rates, cost per engagement, etc.
- Give prospects a hands-on experience of the product by enabling them to explore it
- Improve B2B sales rate as your potential buyers feel informed and their engagement style indicates their interests
You cannot expect these things from traditional videos, which act in one direction. Interactive videos are more dynamic; only a professional agency can implement this element well.
Options in interactive videos
These marketing videos can have various formats depending on the context. For example, your videographer can make a quiz-based video with multiple-choice questions at critical junctures, add a performance summary or score, generate viewer responses, etc. You can take this approach to help your buyers learn more about your product or brand.The other choice can be branching videos that feature popular storylines, decision points, and endings suitable for each option. You may ask your agency to build a video like this to train your customers, create a tutorial, or help buyers decide. Are you an e-commerce company, or do you want to showcase your product? In that case, your agency can make a hotspot video depending on the specific requirement. These videos often include product tags with extra details, product catalogs, clickable links to specifications, etc.
Applications of interactive videos in B2B scenarios
As hinted, these videos can be used for product demos. If someone doesn’t want to go through the entire content, they can select the features that appeal to them more and learn about them. As a result, it increases content relevancy for them. These types of video content also work as excellent training material for customers and employees by empowering them with choices. They can download resources based on their learning needs. You can also rely on these videos to simplify your salespeople’s job by giving insight into buyers’ preferences.
However, the effectiveness of interactive videos highly depends on their quality. If you work with the right videographer, you will not worry about it.
