It is reasonable to want to learn about any company before entering into cooperation. Today, we are considering how to choose a reliable service provider to promote accounts on social networks.
Is Path Social legit? This company has been on the market for over 9 years. Let’s take it as an example and define the criteria by which any other company should be evaluated.
What Path Social Offer
The company offers influencers and businesses the opportunity to develop Instagram accounts. The service focuses on using modern technologies for selection and targeting and boasts famous clients.
The main advantages that we were able to see while viewing the site:
- A comprehensive approach. You do not just buy likes or followers. Path Social is focused on a serious approach and cooperation with monthly payments. This approach inspires more confidence than companies that offer to buy likes.
- Modern technologies. The website states that specialists use AI technologies and algorithms to achieve the best results. Some people think artificial intelligence is bad, while others are already actively using it to develop their own and other businesses. You can always configure the tool for good, not vice versa.
- Affordable prices. Please note that the company often organizes sales and creates engaging customer offers. We have been monitoring their activities for a month and have seen this for ourselves.
Path Social can be used as an example to understand the issue of legitimacy. We suggest doing just that.
Is Path Social Legit: Evaluation Criteria
Legitimacy is how the consumer perceives you. How much do people trust you? Does the potential audience accept your ideas and suggestions on improving your Instagram page and giving it a new development? How legal is your business?
Let’s take it step by step.
Trust
When you visit the Path Social website, you see well-known organizations and businesses among the clients. Among them are brands such as L’Oreal, Fabfitfun, Uber, and others. You can check this information on the website. Such cases and examples indicate that others can trust Path Social specialists for their business and social networks.
The second interesting fact is the presence of experience. How do we measure this indicator? There is a conclusion – this is the number of already implemented clients and years of experience. The website states that the company has been operating in the market for 9 years and has served more than 24,000 clients. These figures are impressive and also inspire confidence.
Legality and Security
You must make sure that you can do business with the company. There are certain risks that you should avoid:
- Theft of your data and transferring it to third parties.
- Using the bank card details with which you pay for services.
- Failure to provide services.
- Blocking an account due to too fast and intensive increase in subscribers.
What we did to make sure Path Social is legit:
- Checked the payment method. Experts suggest creating an account to start a promotion. It’s a reliable protection for your payments. Also, this functionality is very convenient because you can monitor the promotion of your Instagram account. Note that such functionality is usually not developed or offered by illegitimate companies. They do not want to waste time and money on such web developments.
- Presence of protection from third parties. Pay attention to the browser line where the site’s name is written. Two icons — a shield and a lock — appear. It indicates protection from third-party cookie collection and confirmation of reliability from Google.
Be careful when choosing contractors. Trust your Instagram only to proven specialists, such as Path Social.
Sources Where to Get Information About Legitimacy
We have several ideas for you at once. Let’s consider them separately and how exactly to monitor information.
Reviews
You can find comments from real clients about Path Social at the link we published above. What you should pay attention to:
- Number of reviews. If there are no more than 10 on one site, it is worth looking for additional ones.
- Overall rating. Often, independent review services form an overall rating. Clients put from 1 to 5 stars. This indicator affects the overall rating.
- The essence of what is written. Study situations when the company helped the client. Among them may be the task you want to solve.
Interesting fact! When reading reviews about Path Social, we could see 3 and 4 stars, but the comments were entirely positive. This situation can happen if a person clicks on the wrong sign or does not like to give maximum points. Therefore, it is worth reading the information in full. After all, studying negative comments can also yield useful information. Perhaps the situation was not very critical; the person was just emotional and wrote a review.
Communication with a specialist
You can clarify and ask all the essential questions at the negotiation stage. The site may not have the information you are looking for.
Also, during the conversation, you can see how much the specialists understand their field, what promotion methods they use, and how they differ from others.
Afterword
Often, in a rush, we can make a decision and start cooperating with those who offer the lowest prices. However, we concluded that it is better not to do this. Companies that have less experience can set a lower price. But this entails the risk of blocking the account. Also, for cheap, you can get bots or low-quality accounts that will not interact with your publications in any way.
What we liked about Path Social is that followers are real people. Therefore, with the right settings, you can find the most accurate target audience interested in your content. People will react, write comments, and develop your business.
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