A text logo can be your secret weapon for marketing your brand. Businesses spend their budget on marketing campaigns to increase brand awareness. But here’s a secret! Create a captivating text logo. It will be the first thing customers see and remember. This way, you already develop a strong foundation for your brand identity.
Get ready to learn about the benefits of creating atext logo and also some tips that you can use to enhance it.
Understanding Text Logo
The majority of businesses are shifting their focus to text logos. Why? Because they are a cost-effective way to create a unique logo. It doesn’t require complex graphics, effects, and so on. Instead, just include your brand name in a simple text.
Some of the biggest names in the industry use text logos. There have also been studies to prove this. 60% of brands use nondescript logos, whereas 40% of brands use descriptive logos.
8 Benefits of Creating A Text Logo
Here is a list of the benefits that come with having a text-based logo.
They Are Simple
A text logo is one of the most simple types of logo. The main purpose of creating text logos was so that more people could remember it. If you have client text logos, they can be easily read and understood, creating a strong first impression. A logo text is recommended to be the name of the company so that customers don’t need to read too much text and eventually forget the brand.
A simple text logo allows customers to remember the brand name and search for it whenever they need to.
Customers Can Easily Identify it
One of the main benefits of a text logo is that it contains your brand name. Thus, when a customer sees it, they can easily identify it. This point also takes us back to the previous one, where simplicity helps customers remember and identify your brand.
Can Be Recalled Easily
If you see a logo that only contains a design without any text, it can be forgotten easily. On the other hand, if your logo has text more people can recall the name. However, the text logo must be short. The more text your logo has, the harder it will be to recall.
Message Is Clear
If your logo does not contain your organization’s name, remembering which company the brand belongs to can be difficult.
Therefore, when the text logo has a name, a customer knows exactly which company the logo belongs to but does not have enough knowledge about the company. However, this encourages you to go home and conduct research about the company.
Once he does his research, he will have all the information about the company required.
Describe the logo
Text logos come in two types: descriptive and non-descriptive. The descriptive ones contain a little more information other than the company name. This usually contains information like the type of work your brand does but does not disclose too much.
Descriptive logos are preferred more than non-descriptive because one single letter is not enough to help your customers with information regarding the brand. Descriptive text logos have the complete name with some extra text to provide the customers with more information.
Long Lasting
When you have a well-established brand and text logo, you do not need to update it. It will stay with you forever. Even if your company goes through certain changes, your brand logo will not change. It is considered a red flag for a company that changes its logo frequently.
When you have a successful text logo that has stuck with you for a long time, it also saves you a lot of money in the future.
Most customers know your brand through the logo; therefore, consistently changing it can significantly impact the growth of your business.
Now that you know the benefits of using a text logo. Here are some tips on what things need to be included in your text logo.
What Makes Up A Perfect Text Logo?
If you want your text logo to leverage all of its benefits then you must focus on these quick tips to create the perfect text logo.
Name of Your Brand
Just like we introduce our name to people and customers first. Similarly, your text logo will introduce your brand to customers. A short and attractive text of your brand name will suffice.
Keep a Check on Space
There must be adequate space between letters and words if there are two. This gives the impression that your brand is professional and takes things seriously.
Use the Right Colors
Colors add life to your text logo. Knowing your niche and target audience is crucial so that you can choose a color that represents your brand properly. Dark Colors are used to represent something serious and elegant, while bright and bold colors are used to represent something playful.
Do not forget to focus on uniqueness when choosing anything related to your logo.
Fonts
Make sure your text is the right size and font. Your text font will show how well your brand introduces itself. Different fonts represent a serious tone or a cheerful tone. Choose wisely after carefully studying your target audience’s tastes and preferences.
Borders
This tip is not as important but can be used if your text is too dull. It is used to distract the customer from the text while still creatively revealing the text. It gives your text logo a more creative feel to it. If your text logo is not popping and standing out, a frame will help you do so by elevating your design.
Conclusion
You have an idea of the benefits of creating a text logo while also learning some quick tips to refine your logo. You can see which things your text logo is missing and add what it needs. The blog continuously mentions how important text logos are for businesses and how they help small businesses of any size.
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