Designing and Selling T-shirts for Summer Events and Festivals

When it comes to the warmer months they are often full of fun events like music festivals. It is a time when communities come together and celebrate cultures, occasions and music. A great way to help people attending these events have fun and have something to remember it, is with custom tshirt printing apparel. It can be a specific artist or band shirt or it might be something else to promote or connect with people attending.

Things to consider with customized festival apparel

What people are looking for in their t-shirts and other apparel.

Bold and different designs – Festivals are going to be full of color and patterns and interesting graphics, so anything you design needs to still be bold and different and stand out.

Comfortable to wear – People are there often for a long time, there can be different weather conditions and temperatures and they are dancing, standing, eating, playing and more. The garments need to be comfortable, easy to move around in, breathable and lightweight.

Having options in how it is worn – Garments that are easy to change how they are worn are better. Versatility means they can be worn in layers or alone depending on conditions.

What to think about with all your choices

Looking at design

Color – Popular options are bold primary colors with custom tshirt printing, as well as neon colors. Pastels can also work since it is the summer.

Logos – A logo should be placed so that it is visible but not so that it overpowers the garment. People want the shirt to look good and are more likely to wear it if it is desirable.

Graphics – There are all kinds of images and graphics you can turn to and it depends on the theme, the music, the event and your audience. Just try to keep things fresh and interesting.

Looking at different apparel

Accessories – Things like tote bags, bandanas and hats work well at festivals as well as actual garments.       

Tanks and t-shirts – The more typical things you find at festivals are t-shirts and tanks. They are comfortable as well as being stylish. They are a popular staple for tshirt printing Singapore.    

Sweatshirts and hoodies – Even though it is summer there is still a place for these garments. Evenings can get cool and a lot of people love the comfort a hoody can bring them.

Fabric quality – The type of fabric and its quality is important. If you want something people keep wearing then it needs to be comfortable and durable. Keep in mind what the weather conditions will be like.         ‍

Advertising and selling

  1. Social media marketing – A lot of people visit these different platforms and some multiple times a day. Having a place there to get people excited about the designs you have as well as the festival is a great idea.       ‍
  2. Selling online – You could have an online shop to sell things.      
  3. Selling at the event – Set up a booth that is appealing and draws people in for your tshirt printing Singapore items. 
  4. Look into collaborations – Work with other event attendees, artists, organizers and such to reach a broader audience.    

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