Websites that optimize for SEO witness 2.5 times higher conversion rate compared to others. In the tech field, ranking your website on Google helps you reach out to your audience and gain authority in your market. But leveraging SEO for tech companies for SERP rankings isn’t as easy as it seems. You need to understand how to properly use SEO for tech companies to maximize its benefits for your website and brand.
Instead of looking around in a scurry, read this comprehensive guide to help boost brand awareness and garner potential leads. You could also partner with a digital marketing agency in Dubai to help you manage virtual world problems and stabilize website rankings in the competitive market landscape.
What Will Happen If You Don’t Invest in SEO?
The drawbacks of not investing in SEO in 2025 are decreased organic traffic, local reach, and brand visibility. Your website will struggle to rank in search engines without effective SEO practices. This leads to fewer visitors. It also limits your ability to connect with local customers. Your brand visibility will decline as competitors who invest in SEO outshine you. Over time, catching up with technical SEO advancements can become costly. This is why choosing the right SEO packages in Dubai can be crucial for maintaining your online presence.
15 Tips to Leverage SEO for tech companies to rank high on Google
The following are a few foolproof tips for those looking to employ SEO for tech companies and get the best results possible. Remember, patience is the key, so you need to wait to witness the outcome of your or your digital marketing agency in UAE’s SEO efforts. With that being said, let’s get to the point!
1. Target reasonable keywords
First and foremost, you have to know what you have to rank for. And of course, you have to rank for keywords that your target audience is searching for in the search box. Those are keywords, and you will have to utilize keyword research tools to figure out what is possible for you to rank for. Below are the considerations that come into play in determining the best keywords to rank on Google for:
- Volume: Number of searches of the word within a month.
- Competition: How difficult it can be to rank for that keyword.
- Domain Authority: Domain authority will decide how easy it will be to rank keywords. If your website has been established for a while now and you have been posting quality content for that long, it will be easier.
- Relevance: No rank value for a keyword that won’t bring quality traffic to your website.
2. Check the keyword intent
In general, there are four main types of keyword intent:
- Informational
- Commercial
- transactional and
- navigational.
Now for SEO, you’re primarily looking at informational intent keywords. But even within your informational intent keywords, you need to know exactly what kind of information the person is seeking when they search for that keyword. This is when SEO services in Dubai come in handy. With the help of these services, you can target your audience and provide answers to their questions. Using the right SEO packages in Dubai ensures that your content aligns with user intent and ranks effectively.
3. Write long-form content about it
The most important way to rank high in Google is extensive, lengthy content around the keyword you’re aiming for. Now this is obviously clearer when doing this in blog posts, but you can accomplish the same for landing pages too.
4. Do your on-page SEO
This is the backbone of ranking well on Google. On-page SEO does wonders for your website ranking. Here’s a quick checklist for you to follow while updating content:
- Keyword placement: Ensure your keyword appears in your meta title, meta description, in at least two H2s, in image file names, in image alt text, in the URL, and of course in the body of your page.
- Internal linking: Insert links to the page from at least three other pages within your site.
- External linking: Place 1-3 links on your page to relevant, authoritative pages.
- Optimize meta description: Make it 155-165 characters and inform the reader of the benefit they’ll receive from clicking on your page.
5. Target long-tail, question keywords
Most often, keywords that strike the right balance when it comes to volume and competition will be long-tail keywords, but question long-tail keywords are the icing on the cake because they offer the chance to rank above the number-one result for more general, extremely-high-volume keywords—via the People Also Ask feature. Partner with a content marketing agency in Dubai to ensure that your content falls on all merits of Google and the user. SEO packages in Dubai often include optimizing for long-tail keywords to help you rank in competitive niches.
6. Make your information skimmable
Increasingly, Google is trying to give answers instead of a list of pages. Thus, the name “zero-click search” where a user can obtain the information, they are looking for right on the results page without needing to click into any one result.
The optimal way of optimizing for that is by having your content readable. In doing so, Google can get fragments of your content to deliver outcomes such as the Featured Snippet, Passage Ranking, and even meta descriptions.
7. Include meaningful visuals
Having pictures on your page can get it ranked higher in several ways. For one, it creates more interactive content which makes users stay on the page longer; secondly, regular search results are increasingly becoming visual; and thirdly, this allows your images to rank in image result as well.
But for those blog entries that you need to rank better, stock photos and blank graphics are not adequate. You require images that depict concepts, offer value, and resonate with the purpose of the keyword. So, when you’re writing about a keyword, Google it and get an idea of not only how important images are, but also which images are appearing so that you can meet searchers’ expectations.
In case of social media platforms, you can leverage a social media marketing agency in Dubai to not only look after your brand’s presence on social media portals but also provide infographics across all channels.
8. Get backlinks
Sites with a solid backlink profile are 3.8x more likely to rank higher in search results. A backlink is a link from another site to your page, and these are a highly weighted ranking signal. Now if you’re producing quality content and sharing it on social media, you might already be receiving backlinks. But you can also take proactive steps to get backlinks for certain pages.
9. Mine your search queries
Search Console will inform you of what terms bring visitors to view your page in search results and what terms are bringing them to click. This can assist you in finding other headings to include on a page as well as other keywords to target on their own pages. If you’re already ranking unintentionally for it, then you’re guaranteed to rank when you actively target that keyword.
10. Target pages already ranking
It may even be simpler at times to have a post go from position nine to position four than from, for instance, page nine to page four. Not only that, but the former will also produce a far greater spike in traffic than the latter. If you have a big site, use an SEO tool such as Ahrefs or Semrush to sort your organic keywords by position and check if you have any pages that qualify under this category, then check if you can reoptimize it.
11. Do SERP analysis
This is another technique where you’ll need an SEO tool. If you absolutely want to rank number one on a specific keyword, you’ll want to conduct a SERP analysis to get a good idea of exactly what it will take—and whether it’s possible. A reputable SEO consultant in Dubai can help your tech company run a SERP analysis and find competitor rankings and keyword difficulty in your content.
12. Add Schema markup
Schema.org markup is not a ranking signal, but it will improve your search visibility and make your results more clickable. Schema markup is one method of even more precisely instructing Google what types of content is on your page, so that it can show rich results. There are a multitude of various types of rich results—articles, breadcrumbs, events, FAQs, how-to’s, job postings, FAQs, and so on.
13. Check your technical SEO
Much of technical SEO is site-level, but there are a ton of page-level things you can optimize to help your ranking, like compressing and resizing your images and ensuring that there are no issues with indexation. You can verify a page’s Core Web Vitals, mobile usability, and more directly in Search Console.
Also, be sure to perform a manual mobile usability test—i.e., don’t simply use Google’s mobile-friendliness tool but load the page from a mobile browser to ensure the elements are displaying correctly. Mobile-friendly sites experience a 24% reduction in bounce rates, reports Think with Google. There are certain things that a code-crawler simply won’t catch.
14. Optimize for Mobile and Execute Technical SEO
Make your site mobile responsive and provide an easy experience across smartphones and tablets. Compress images and media so they appear quickly on the mobile. Your site can be tested for being mobile friendly via tools such as Google’s Lighthouse testing tool.
The average top-ranking webpage on Google has a very rapid load time. As suggested in research conducted by Backlinko, their load time on average was 1.65 seconds. Work with an excellent digital marketing agency to implement technical search engine optimization best practices. That means quick, frictionless user experiences that are simple to navigate and high scoring.
Utilize optimized images, reduce HTTP requests, and implement browser caching. Employ clean, rational URL construction that’s easily traversed by browsers and search engines. Implement schema markup to provide rich snippets that little bit of an extra kick and content better positioned on search engine result pages.
