Starting your own business is no piece of cake. So to ensure that your business keeps running smoothly, you need to make a presence that helps you identify yourself among the many other businesses that are competing with you.
You can have the best value brand out there in the market but if your presence is not unique you will be overshadowed by brands who have managed to create such a unique identity in the market that now just their brand logo is enough to make people buy their products.
Now you don’t have to be afraid or jealous, instead, let’s learn from these brands. So, we can also use their techniques in our own business and create a unique presence among them.
What makes you stand out
You can find many businesses providing the same services or products, but they differ only in name.
Yet, some are more successful than others, why is that? Because they know who they are and they are proud of it. Think of a service that you might have used recently, what made you choose them over the other?
It’s that feeling of comfort and uniqueness that separates every business from the others.
Creating a unique identity in a business makes people come back to you for your services.
It can be anything from the kind of attitude you keep as a business owner to the way you provide the services and how your customers are treated.
Characterize your business.
When I say characterize your business, I don’t mean make up a story about your business. However, that is a point we will come back to later on.
Characterize your business with a brand name by making a logo that stands out and is eye-catching, let me give you some examples. When I say a brand name tell me what you see. Nike, Starbucks, Apple, Google, Ford, and so on. You imagine their logos that hold their brand to such a high standard that you don’t think twice when you buy their product.
Keeping that in mind, make a logo that not only represents your business and brand but also creates a trusting relationship with your clients and customers. So that the next time they see your brand they know that they can trust it.
Create an online presence.
If you want to market your business in a way that is just not limited to your shop or office etc, you will need to create online services.
The best way to do that is by creating or getting a website. You can create your own website or get any of the many services available online to make one for you. Just remember to make sure as the website develops, that it is to your brand’s standards.
Websites are the most easy and convenient way to reach out to potential customers as they browse the internet for a product that you might potentially have. It also provides a service as an online shop by making your product available to be purchased online through your website. Making your business reach an even greater height and reach.
Write about your achievements.
Remember when I said in the Characterize Your Business section about writing stories? Well, get your stories ready.
Blogs are like newspapers, but they only tell stories about a particular business or person. It can have stories about your achievements and things that you might be doing in the near future.
Like business trips or parties and even goals, you might have just reached. This is one of the best ways to get investors to acknowledge your business presence.
It helps in boosting your reputation among investors when they see you reach your goals and achieve even more greatness. You can also use blogs to get feedback from your customers by sharing your new decision in regards to a new product or maybe improving the old ones.
Blogs are the best way to create a relationship between yourself and your clients/investors.
Remember your customers.
Going back to your website online purchasing requires creating an account for your website, which gives you access to their email addresses.
This is where email marketing comes in, or its professional name, “Chain emailing”. You might also be familiar with this if you have ever created an account on any website that provides online services.
Chain emails are created to keep your customers coming back to you and reminding them of your presence. They work similarly to blogs but instead of giving a full story, they give chunks of the stories in a manner that everyone gets a personalized email with the same story.
You can share your new products and sales opportunities by just writing a single email, which will help you boost your presence online. You can even use the many online signature creators to get a professional email signature made just for you to make our email eye-catching and more professional.
Make an approachable brand.
This might be in the last of the list but don’t mistake it as a throwaway. This is the easiest and most cost-effective way of having a presence and getting customers to come back again and again without the need to email them or write a blog.
When you make a brand, one of its identities should always be how approachable you are. It can be anything from how you treat your customers to how you take their feedback and implement it in your business. You can show your appreciation by highlighting their reviews on your website front and center on your homepage. Solve their problem as soon as possible while giving as much respect as possible. These are tried and true ways to create a unique identity for many businesses.
Conclusion
Creating a unique identity requires you to know who you are, this means that you make a brand that represents you and your product with the belief when you started your business.
Characterize your business by making an iconic logo that represents your brand and your beliefs so that it can create trust among your customers and investors.
You can achieve an online presence by making a website so that people can know about you and your product as they browse the internet, searching for a product that you have.
Write stories of your achievements and goals so you can get potential investors after they see your achievements. Send chain emails that give chunks of information about your products and goals.
Appreciate all the customers who have helped you in achieving those goals, treat them with respect, honor their feedback, and never shy away from proudly presenting them on your website.
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